Brilliant B&J move, not Jews and Arabs will be eating their ice cream.
B&J's market in Israel is probably infinitesimal relative to its worldwide market. In the US, 40% of Jews under 40 will be loving Ben & Jerry's. The rest of the population either wouldn't give a shit or even eat more of it. It's a win, win. Israel is a losing brand. Soon many more companies will figure that out, and the domino effect will start. Why else would you think Israel is so desperate to lobby for anti-BDS laws that have no teeth and are getting struck down in courts all over the country as we speak.