He expected 100% Yemeni/Qa7tani.Reminds of this very pan-Arabist Druze I know from Rashaya. That came out 20% Ashkenazi and told me something must have went wrong. But he has blonde hair and blue eyes. What did he expect?
Though TBH light features don't mean much, Ashkenazim on average have dark features just like other Jews. That being said you guys should not take the commercial results too literally, better to upload your raw data to Gedmatch or use 3rd party tools. Much of that stuff is open source.